New Hollywood refers to a transformative period in American cinema during the late 1960s to the early 1980s, characterized by a shift from traditional studio filmmaking to a more director-driven approach. Filmmakers like Francis Ford Coppola, Martin Scorsese, and Steven Spielberg emerged, creating innovative and often controversial films that reflected the changing social landscape of the time. This era saw the rise of blockbusters and independent films, with notable works such as Easy Rider and The Godfather. New Hollywood challenged conventional storytelling and embraced new techniques, paving the way for modern filmmaking and influencing generations of filmmakers to come.