New Glarus Oktoberfest is an annual celebration held in New Glarus, Wisconsin, typically in late September. This festival honors the town's Swiss heritage and features a variety of traditional activities, including live music, dancing, and authentic Swiss food. Visitors can enjoy a selection of craft beers, particularly those brewed by the local brewery, New Glarus Brewing Company. The event attracts thousands of attendees each year, creating a vibrant atmosphere filled with cultural displays and family-friendly entertainment. Guests can participate in games, shop for handmade crafts, and experience the charm of New Glarus, often referred to as "Little Switzerland."