In 1985, The Coca-Cola Company introduced a reformulated version of its classic beverage called New Coke. This change aimed to create a sweeter taste that could compete with Pepsi, which had gained popularity among consumers. The new formula was developed after extensive taste tests, and the company believed it would appeal to a broader audience. However, the launch of New Coke faced significant backlash from loyal customers who preferred the original flavor. The negative response led to a quick decision by the company to reintroduce the original formula as Coca-Cola Classic just a few months later, ultimately restoring customer satisfaction.