New Belgium Brewing Company is a craft brewery based in Fort Collins, Colorado, founded in 1991 by Jeff Lebesch and Kim Jordan. It is known for its commitment to sustainability and innovative brewing techniques. The brewery's flagship beer, Fat Tire Amber Ale, has gained widespread popularity and helped establish the company as a leader in the craft beer movement. The brewery emphasizes environmental responsibility, using wind power and sustainable practices in its operations. In addition to Fat Tire, New Belgium produces a variety of seasonal and limited-edition beers, appealing to a diverse range of beer enthusiasts across the United States.