New Belgium Brewing is a craft brewery based in Fort Collins, Colorado, founded in 1991 by Jeff Lebesch and Kim Jordan. It is known for its commitment to sustainability and innovative brewing techniques. The brewery gained popularity with its flagship beer, Fat Tire Amber Ale, which is inspired by a bike trip through Belgium. The company emphasizes environmental responsibility, using wind power and sustainable practices in its operations. New Belgium Brewing also fosters a strong community connection, often hosting events and supporting local initiatives. As one of the largest craft breweries in the United States, it has a significant influence on the craft beer industry.