The Network Advertising Initiative (NAI) is a self-regulatory organization that focuses on promoting responsible online advertising practices. It was established to help consumers understand how their data is used in digital advertising and to provide them with tools to manage their privacy preferences. The NAI works with various advertising companies to ensure transparency and accountability in the industry. NAI members adhere to a set of principles that guide their advertising practices, including the importance of consumer choice and data security. By participating in the NAI, companies aim to build trust with users while delivering relevant advertisements. This initiative is part of a broader effort to enhance consumer protection in the digital age.