Neopets is a virtual pet website where users can create and care for digital pets called Neopets. Players can choose from various species and customize their pets with different colors and accessories. The platform allows users to engage in games, earn virtual currency called Neopoints, and explore the world of Neopia. In addition to caring for their Neopets, users can participate in activities like battling in the Battledome, trading items, and completing quests. The site also features a marketplace where players can buy and sell items, enhancing the interactive experience of managing their virtual pets.