Neoassociation Theory is a psychological framework that explains how memories and thoughts are connected. It suggests that when we experience something, it creates associations in our minds, linking related ideas, emotions, and sensory experiences. These connections help us retrieve information and make sense of new experiences based on past knowledge. The theory builds on earlier ideas from associationism, which focused on how simple associations form. Neoassociation Theory emphasizes the complexity of these connections, incorporating factors like context and emotional states. This approach helps researchers understand how memories are organized and accessed, influencing behavior and decision-making.