Neku Sakuraba is the main protagonist of the video game series The World Ends with You. He is a teenager who finds himself in a mysterious version of Shibuya, where he must participate in a deadly game to survive. Neku is characterized by his introverted nature and his initial disdain for social interaction. Throughout the game, Neku forms a partnership with Shiki Misaki, a fellow player, and learns the importance of friendship and teamwork. His journey involves battling Noise, supernatural creatures, and uncovering the truth behind the game and his own past.