"Neko Atsume" is a popular mobile game where players attract and collect various cats in their virtual yard. Players place food and toys to entice different feline visitors, each with unique personalities and preferences. The goal is to gather as many cats as possible and fill a virtual album with their pictures. The game features a simple, user-friendly interface and operates on a free-to-play model, with optional in-game purchases. Players can earn mackerel, tuna, and other items to enhance their yard. The charming art style and relaxing gameplay have made "Neko Atsume" a favorite among cat lovers and casual gamers alike.