The Natural Hair Movement is a cultural and social movement that encourages individuals, particularly those of African descent, to embrace their natural hair texture instead of using chemical relaxers or heat styling. This movement promotes self-acceptance and celebrates the beauty of natural curls, coils, and waves, challenging societal beauty standards that often favor straight hair. The movement gained momentum in the early 2000s, fueled by social media platforms where people share their hair journeys, tips, and styles. It has led to the creation of various products specifically designed for natural hair care, as well as a growing community that supports and educates others about maintaining healthy natural hair.