The National Tour Association (NTA) is a professional organization that represents the interests of the travel and tourism industry in the United States. Founded in 1955, it focuses on promoting and supporting the growth of tour operators, travel agents, and other related businesses. NTA provides resources, networking opportunities, and educational programs to help its members succeed in the competitive travel market. NTA also organizes events, such as the annual NTA Convention, where members can connect with suppliers and learn about the latest trends in tourism. By fostering collaboration among its members, the association aims to enhance the overall travel experience for consumers and promote destinations across the country.