The National Soybean Checkoff is a program designed to support the soybean industry in the United States. It collects funds from soybean farmers, which are then used for research, marketing, and promotion of soybeans and soybean products. This helps improve the profitability and sustainability of soybean farming. Established in 1990, the checkoff program is managed by the United Soybean Board, which consists of farmer-directors. The funds are allocated to various initiatives, including developing new uses for soybeans, enhancing crop production techniques, and increasing consumer awareness of the benefits of soy products.