The National Retail Federation (NRF) is the largest retail trade association in the United States. Founded in 1911, it represents a wide range of retailers, from small businesses to large corporations. The NRF advocates for policies that benefit the retail industry and provides valuable resources, research, and education to its members. The organization also hosts events, such as the annual NRF Retail's Big Show, which brings together industry leaders to discuss trends and innovations. Through its efforts, the NRF aims to support the growth and success of the retail sector, which plays a crucial role in the U.S. economy.