The National Organization for Women (NOW) is a feminist advocacy group founded in 1966 in the United States. Its primary goal is to promote equal rights for women and to address issues such as gender discrimination, reproductive rights, and workplace equality. NOW works through grassroots activism, lobbying, and public education to influence policies and societal attitudes. NOW has played a significant role in various movements, including the fight for the Equal Rights Amendment and reproductive rights, particularly concerning Roe v. Wade. The organization also focuses on issues like violence against women and economic justice, striving to create a more equitable society for all genders.