The National Bicycle Dealers Association (NBDA) is a trade organization that supports independent bicycle retailers in the United States. Founded in 1946, its mission is to promote the interests of bicycle dealers and enhance the cycling industry. The NBDA provides resources, training, and advocacy to help retailers succeed in a competitive market. In addition to supporting retailers, the NBDA conducts research and shares industry insights to inform members about trends and best practices. The organization also hosts events and workshops, fostering a community among bicycle dealers and encouraging collaboration within the cycling industry.