The National Academy of Television Arts & Sciences (NATAS) is a professional organization in the United States dedicated to the advancement of the television industry. Founded in 1955, it is best known for presenting the annual Daytime Emmy Awards, which honor excellence in daytime television programming. NATAS also promotes educational initiatives and provides resources for professionals in the field. NATAS has several regional chapters across the country, each focusing on local television achievements and events. The organization plays a crucial role in recognizing outstanding work in various categories, including news, sports, and entertainment, thereby supporting the growth and quality of television content.