Nakusha is a name that means "unwanted" in Marathi, a language spoken in the Indian state of Maharashtra. It is often associated with the societal issue of gender discrimination, particularly the preference for male children over female children. In some regions, girls are given this name as a reflection of the stigma attached to being born female. The name gained attention due to its use in various campaigns aimed at promoting gender equality and raising awareness about the value of girls. Organizations like UNICEF and local activists work to combat the negative implications of such names and advocate for the rights of women and girls in India.