NVIDIA RTX is a series of graphics processing units (GPUs) developed by NVIDIA, designed to enhance gaming and professional graphics performance. These GPUs utilize advanced technologies like real-time ray tracing and artificial intelligence to create more realistic lighting, shadows, and reflections in video games and 3D applications. The RTX series includes various models, such as the RTX 3060, RTX 3070, and RTX 3080, catering to different performance needs and budgets. With features like DLSS (Deep Learning Super Sampling), RTX GPUs improve frame rates while maintaining high image quality, making them popular among gamers and content creators alike.