The National Cable and Telecommunications Association, or NCTA, is a trade association representing the cable and telecommunications industry in the United States. Founded in 1952, it advocates for policies that promote innovation and investment in broadband and video services. NCTA also provides resources and support for its members, which include major cable operators and technology companies. NCTA plays a significant role in shaping industry standards and regulations. It engages with government agencies, policymakers, and other stakeholders to address issues such as net neutrality, broadband access, and media diversity. Through its efforts, NCTA aims to ensure a competitive and dynamic telecommunications landscape.