NBA Live is a series of basketball video games developed by EA Sports. The franchise allows players to simulate professional basketball games, featuring real teams and players from the National Basketball Association (NBA). It includes various game modes, such as exhibition matches, season play, and online multiplayer. The series is known for its realistic graphics and gameplay mechanics, aiming to replicate the experience of playing in the NBA. Over the years, NBA Live has evolved with updates to player rosters, game physics, and user interfaces, making it a popular choice among basketball fans and gamers alike.