The NASCAR Most Popular Driver award is an annual honor given to the driver who receives the most votes from fans. This award highlights the connection between drivers and their supporters, showcasing the popularity of individual racers within the NASCAR community. Voting for the award typically takes place online, allowing fans to participate easily. The winner is announced at the end of the racing season, often during the NASCAR Awards Ceremony. This recognition not only boosts a driver's profile but also reflects their impact on the sport and its fanbase.