"My Scene" is a line of dolls and toys created by Mattel in the early 2000s. The brand features a group of fashionable teenage characters who live in a vibrant urban setting. Each doll has a unique personality, style, and storyline, appealing to children and collectors alike. The dolls are known for their trendy outfits and accessories, reflecting contemporary fashion trends. In addition to dolls, "My Scene" includes various playsets, clothing, and multimedia content, such as animated series and video games. The brand aimed to capture the interests of young girls by promoting themes of friendship, self-expression, and adventure in a modern context.