Multivariate Analysis is a statistical technique used to analyze data that involves multiple variables simultaneously. It helps researchers understand relationships and patterns among these variables, making it easier to identify trends and make predictions. Common methods include multiple regression, factor analysis, and cluster analysis. This approach is widely used in various fields, such as marketing, psychology, and finance, to gain insights from complex datasets. By examining how different factors interact, analysts can make informed decisions and develop strategies based on comprehensive data analysis.