Multichannel retailing is a sales approach that allows customers to shop through various channels, such as physical stores, online websites, mobile apps, and social media platforms. This strategy aims to provide a seamless shopping experience, enabling customers to choose their preferred method of purchasing products. Retailers using multichannel strategies can reach a broader audience and enhance customer engagement. By integrating different channels, they can offer consistent pricing, promotions, and product availability, making it easier for customers to interact with the brand. This approach is increasingly important in today's competitive market, where consumer preferences are diverse and constantly evolving.