Multani is a traditional clay used in various beauty treatments, particularly in South Asia. It is known for its absorbent properties, making it effective in removing excess oil and impurities from the skin. Often referred to as Fuller's Earth, it is rich in minerals and has been used for centuries in face masks and skincare routines. In addition to its cosmetic uses, Multani is also utilized in various industrial applications, such as in the production of ceramics and as a natural absorbent in oil spills. Its versatility and natural origin make it a popular choice for both beauty and practical uses.