Mukbang
Mukbang is a popular online broadcast format originating from South Korea, where hosts eat large quantities of food while interacting with their audience. The term combines the Korean words "muk-ja" (to eat) and "bang-song" (broadcast). These shows often feature a variety of dishes, and viewers enjoy watching the host's eating experience, which can include commentary and social interaction.
The trend gained popularity in the early 2010s, with many content creators sharing their eating experiences on platforms like YouTube and Twitch. Mukbang has evolved into a cultural phenomenon, attracting millions of viewers who appreciate the visual and auditory aspects of eating, as well as the sense of community it fosters.