MuchMusic Video Awards
The MuchMusic Video Awards (MMVAs) is an annual awards show that celebrates the best in Canadian music videos. Established in 1990, the event is organized by MuchMusic, a Canadian music television channel. The MMVAs feature various categories, including Best Video, Best Director, and Best New Artist, recognizing both established and emerging talent in the music industry.
The awards ceremony is known for its lively atmosphere, often featuring live performances from popular artists. It takes place in downtown Toronto, attracting fans and celebrities alike. The MMVAs have become a significant event in the Canadian music scene, showcasing the creativity and diversity of Canadian artists.