MoviePass was a subscription service that allowed users to watch a certain number of movies in theaters for a monthly fee. Launched in 2011, it initially offered a plan that let subscribers see one movie per day for a low price, attracting many film enthusiasts. The service gained popularity but faced financial challenges due to high demand and rising costs. In 2019, MoviePass ceased operations, leaving many customers disappointed. Despite its short-lived success, it sparked discussions about the future of moviegoing and subscription models in the film industry.