A mood board is a visual tool used to convey ideas and concepts through images, colors, textures, and typography. It helps individuals or teams express their vision for a project, such as in interior design, fashion, or graphic design. By compiling various elements, mood boards serve as a source of inspiration and a reference point throughout the creative process. Typically created digitally or physically, mood boards can include photographs, fabric swatches, color palettes, and other materials. They are often used in branding to establish a cohesive look and feel for a product or service, ensuring that all design elements align with the intended message and audience.