Monterey Pop was a music festival held in June 1967 in Monterey, California. It is often considered one of the first major rock festivals, showcasing a diverse lineup of artists, including Jimi Hendrix, Janis Joplin, and The Who. The event played a significant role in the rise of the counterculture movement and the popularity of rock music. The festival was notable for its vibrant atmosphere and groundbreaking performances. It was organized by Lou Adler, John Phillips, and D.A. Pennebaker, who later directed a documentary film about the event. Monterey Pop helped pave the way for future music festivals, influencing the music scene for years to come.