Mobile Application Management (MAM) refers to the administration and control of mobile applications within an organization. It involves the deployment, monitoring, and security of apps on employees' devices, ensuring that sensitive data is protected while allowing users to access necessary tools. MAM is particularly important in environments where employees use personal devices for work, known as Bring Your Own Device (BYOD). MAM solutions typically provide features like app distribution, updates, and remote wiping of applications if a device is lost or stolen. This helps organizations maintain compliance with data protection regulations and enhances overall productivity by streamlining app usage across various platforms.