Min Hee Jin is a South Korean designer and creative director known for her innovative work in the fashion and entertainment industries. She gained prominence as the creative director of SM Entertainment, where she played a key role in shaping the visual identity of various K-pop groups, including Girls' Generation and EXO. In 2021, Min Hee Jin founded her own company, ADOR, which focuses on developing new artists and creative projects. Her vision emphasizes a unique blend of art and commerce, aiming to redefine the standards of the K-pop industry while fostering fresh talent and diverse concepts.