Mike's Hard Lemonade Company is a beverage company known for its flavored malt beverages, primarily its signature product, Mike's Hard Lemonade. Founded in 1999 by Mike Weir, the company quickly gained popularity for its refreshing taste and easy-drinking style. The brand offers a variety of flavors, including strawberry, black cherry, and mango, appealing to a wide range of consumers. Mike's Hard Lemonade is often enjoyed during social gatherings and outdoor events, making it a popular choice among those looking for a light alcoholic beverage.