Micromax is an Indian consumer electronics company founded in 2000, primarily known for its mobile phones and smartphones. The company gained popularity in the early 2010s by offering affordable devices with competitive features, catering to the growing demand for mobile technology in India. In addition to smartphones, Micromax has expanded its product range to include tablets, LED TVs, and other electronic gadgets. The brand has also ventured into the smart home segment, aiming to provide innovative solutions for everyday living. Micromax continues to play a significant role in the Indian electronics market, competing with other brands like Samsung and Xiaomi.