Michelob is a brand of beer that was first introduced in 1896 by the Anheuser-Busch brewing company. Originally created as a specialty lager, it has evolved over the years to include various styles, including light and ultra-light options. Michelob is known for its smooth taste and is often marketed as a premium beer. The brand has gained popularity in the United States and is recognized for its commitment to quality ingredients. Michelob Ultra, a low-carb and low-calorie version, has become particularly popular among health-conscious consumers. The beer is often enjoyed during social gatherings and outdoor activities.