The Metropolitan Region of Eindhoven is located in the southern part of the Netherlands. It encompasses several municipalities, including Eindhoven, Helmond, and Veldhoven. Known for its strong technological and industrial base, the region is home to major companies like Philips and ASML, making it a hub for innovation and research. The area is also recognized for its vibrant cultural scene, featuring museums, theaters, and festivals. The Eindhoven University of Technology plays a significant role in education and research, contributing to the region's reputation as a center for technology and design.