The Merrie Monarch Festival is an annual cultural event held in Hilo, Hawaii, celebrating traditional Hawaiian hula and music. Established in 1964, it honors the legacy of King David Kalākaua, known as the "Merrie Monarch" for his support of Hawaiian arts and culture. The festival features a prestigious hula competition, attracting performers from across the islands. In addition to hula, the festival includes a parade, craft fairs, and various cultural workshops. It serves as a platform for preserving and promoting Hawaiian traditions, fostering a sense of community and pride among participants and attendees alike.