A merger is a business strategy where two companies combine to form a single entity. This can happen for various reasons, such as increasing market share, reducing competition, or achieving cost savings. Mergers can involve companies of similar sizes or one company acquiring another, often resulting in a stronger organization. During a merger, the companies typically negotiate terms that outline how they will integrate their operations, resources, and management. Successful mergers can lead to improved efficiency and innovation, while unsuccessful ones may face challenges like cultural clashes or regulatory hurdles from entities like the Federal Trade Commission.