A merchant is a person or business that buys and sells goods, often in large quantities. They play a crucial role in the economy by connecting producers and consumers. Merchants can operate in various settings, from local markets to large online platforms like Amazon or eBay. Their goal is to make a profit by selling products at a higher price than they paid for them. Merchants can specialize in different types of products, such as clothing, electronics, or food. Some may focus on wholesale, selling to other businesses, while others sell directly to customers in retail stores. The success of a merchant often depends on their ability to understand market trends and customer needs.