The "Memphis Sound" is a distinctive style of music that emerged from Memphis, Tennessee in the 1950s and 1960s. It blends elements of blues, soul, and rock and roll, characterized by its rhythmic grooves, expressive vocals, and prominent use of horns and keyboards. This sound played a crucial role in shaping the music industry and influencing various genres. Key figures in the development of the Memphis Sound include Stax Records and artists like Otis Redding, Isaac Hayes, and Booker T. & the MG's. The genre is known for its emotional depth and powerful storytelling, making it a significant part of American music history.