Meltwater is a global media intelligence company that provides tools for monitoring and analyzing media coverage. It helps businesses track their brand presence across various platforms, including social media, news articles, and blogs. By offering insights into public perception, Meltwater enables organizations to make informed decisions based on real-time data. Founded in 2001, Meltwater has expanded its services to include analytics and reporting features. The company serves clients in diverse industries, helping them understand trends and improve their communication strategies. Meltwater's platform is designed to support public relations and marketing professionals in managing their media presence effectively.