Melanie Perkins is an Australian entrepreneur best known as the co-founder and CEO of Canva, a graphic design platform that simplifies the process of creating visual content. She started the company in 2012, aiming to make design accessible to everyone, regardless of their skill level. Perkins' journey began while she was a student at the University of Western Australia, where she noticed that many students struggled with design software. This inspired her to create a user-friendly tool that would allow anyone to design easily, leading to the development of Canva, which has since grown into a widely used platform globally.