Media rental refers to the practice of borrowing various forms of media, such as movies, video games, and music, for a limited time. Customers typically pay a fee to access these items, which can be physical copies or digital downloads. This service allows individuals to enjoy entertainment without the need to purchase items outright. Many businesses, including video rental stores and online platforms, offer media rental services. Customers can choose from a wide selection of titles and return them once they are finished. This model provides a cost-effective way to experience new content while minimizing clutter at home.