Media innovation refers to the development and implementation of new ideas, technologies, and practices in the media industry. This can include advancements in digital platforms, such as social media and streaming services, which change how content is created, distributed, and consumed. Innovations often aim to enhance user experience, improve accessibility, and increase engagement with audiences. Examples of media innovation include the rise of podcasts, the use of virtual reality in storytelling, and the integration of artificial intelligence in content creation. These innovations not only transform traditional media formats but also create new opportunities for creators and consumers alike.