Media concentration refers to the process where a small number of companies or individuals own a large share of the media outlets in a particular market. This can include television networks, radio stations, newspapers, and online platforms. As a result, fewer voices and perspectives are represented, which can limit diversity in news coverage and entertainment options. The implications of media concentration can affect public discourse and democracy. When a few entities control the majority of media, they can influence public opinion and shape cultural narratives. This raises concerns about the potential for bias and the suppression of alternative viewpoints, impacting how information is disseminated to the public.