Media Anthropology is a subfield of anthropology that studies how media influences and shapes cultures and societies. It examines various forms of media, including television, film, social media, and digital platforms, to understand their impact on human behavior, communication, and social relationships. Researchers in this field analyze how different communities use media to express their identities and navigate their social worlds. This discipline also explores the production and consumption of media content, focusing on the roles of producers, audiences, and technologies. By investigating these interactions, media anthropologists aim to uncover the cultural meanings and power dynamics embedded in media practices, contributing to a broader understanding of globalization and cultural exchange.