Media advocacy is a strategic approach that uses media channels to influence public opinion and policy decisions. It involves creating and disseminating messages that highlight specific issues, aiming to raise awareness and encourage action among the public and decision-makers. By leveraging various forms of media, such as social media, television, and print, advocates can effectively communicate their messages to a broader audience. This approach often focuses on social justice, health, and environmental issues, seeking to empower communities and promote positive change. Organizations and individuals engaged in media advocacy work to ensure that underrepresented voices are heard, ultimately striving to shape a more equitable society.