Max Fleischer was an American animator, inventor, and director, best known for creating iconic characters like Popeye and Betty Boop. He co-founded the Fleischer Studios in the 1920s, which became famous for its innovative animation techniques, including the use of rotoscoping, where live-action footage is traced to create realistic movement in cartoons. Fleischer's work significantly influenced the animation industry, paving the way for future studios like Walt Disney. His characters and stories often featured humor and musical elements, making them popular with audiences. Despite facing challenges in the competitive animation market, Fleischer's legacy endures through his memorable creations.