Matched Betting is a betting strategy that allows individuals to profit from free bet promotions offered by bookmakers. It involves placing two opposing bets on the same event—one with a bookmaker and one with a betting exchange. This way, the bettor can guarantee a profit regardless of the outcome. The process typically starts with a sign-up bonus from a bookmaker, which is used to place the initial bet. By carefully calculating the stakes and odds, bettors can minimize their risk and maximize their returns, making it a popular method for those looking to earn extra income without significant financial risk.